Jono Smith on LinkedIn: When a marketing effort strikes a chord with consumers, it's because it… (2024)

Nonprofit salary range: empty.Fellow nonprofit colleagues, if you are posting a job opening without a salary range, please reconsider.If your organization doesn’t officially publish ranges like my employer Make-A-Wish America transparently does, email the hiring manager and find out the range and put it in your posting. If you're posting a job without a salary range, you may be inadvertently perpetuating pay inequities.

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WishMakers Wanted.This week, Make-A-Wish America unveiled our new global brand campaign—WishMakers Wanted—with an ambitious goal to recruit 1 million people to sign up as WishMakers at www.wishmaker.org.WishMakers are anyone who takes action for wish kids—volunteers, fundraisers, wish alums, medical professionals, celebrities—but 1 million more are needed to reach every kid with a critical illness still waiting for a wish.The April campaign coincides with World Wish Month, the 44th anniversary of 7-year-old Chris Greicius’ wish to be a police officer, which was granted by a group of Arizona WishMakers on April 29, 1980.Thank you to The Walt Disney Company for hosting us at their abc7NY studio to launch the campaign and to Good Morning America for sharing the campaign with their viewers this morning.WWE Superstar Cody Rhodes joined us at the launch event, describing being a WishMaker as the best thing he does, his highest honor, and greatest responsibility.Many national corporate partners will be activating in stores or online in a variety of ways to raise money and rally their customers. Corporate partners participating during World Wish Month include: American Airlines, Avis, Bakers Square, BHG Financial, BuzzRx, Chase, , Disney, Duck Donuts, Famous Dave's of America, Fanatics, Frios Gourmet Pops, GameStop, , IT'SUGAR, Jumpzylla, Keebler, Kendra Scott, Maggiano's Little Italy, Main Event, Marquis, Painting with a Twist, Red Lobster, Red Robin Gourmet Burgers & Brews, Royal Caribbean International, Snappy, Sugarwish, The Learning Experience, Topgolf, United Airlines, Village Inn, Vivid Seats, and WWE.

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SPN Substack, a weekly stack about nonprofit marketing & fundraising growth frameworks, is a must read for me every Sunday.This week Tobes Kelly (previously UNICEF USA) uncovers the most engaging PSA I’ve seen in years.“Released to coincide with World Down Syndrome Day (3/21) “Assume That I Can” is a 90-second spot that stars a young woman with Down Syndrome, who explains how people in her life create a self-fulfilling prophecy when they assume she isn’t capable of” much of anything.“Watching this you can’t help but think that maybe at least one reason brand and fundraising growth is so hard to get going at the moment is because what’s being put into market is bland. Read: undistinguishable, same-same.”Give a read and a watch here:https://lnkd.in/g7xGBtqs

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A coveted role on the Make-A-Wish America social media team has only opened twice in the past ten years. Please share with your networks.The social media manager will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels. This role will partner with the creative and corporate alliances teams to manage a calendar of key social media posting priorities and seek new opportunities to expand the brand’s reach. The role is responsible for managing the process and delivery of both brand and sponsor-generated social media content and campaigns for Make-A-Wish organic social channels. Salary range: $58,934.00 - $67,200.00 | No recruiters.Sprout Social, Inc. | Salesforce | Facebook | Instagram | Twitter | Threads | TikTok | Twitch | YouTube

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Does your nonprofit have an organizational goal in your strategic plan to evolve your internal culture to better match your external brand?We do, and it’s a cascading goal, meaning each of us is asked to incorporate it in our individual SMART goals for the fiscal year. While our twice-a-year employee engagement survey is one measure of culture,employee engagement is not culture and too many leaders conflate the two of them.Engaged employees are the fuel for your organization. Culture—driven by organizational mission and brand—is the GPS that sets the direction.Internal culture is unique to each organization, it must be self-defined—not merely categorized.Culture is not your vision, mission or values—it’s how you enact them and bring them to life. It is how you lead, communicate, strategize, structure, promote, develop, collaborate, compensate and treat others. Is your nonprofit all cause and no culture?“It’s time to recognize that a healthy internal culture—and, heaven forbid, well-compensated and cared-for employees—is not a distraction from the cause but an essential component of achieving long-term goals and making a lasting impact on the world.” Via Ashley Noelle Sharp, CDE & Fast Company

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